Critical Issues

Navigate the future of growth and
innovation with confidence.

2025 Critical Issues

Each year, Growth Partners vote on the most important issues facing their industry, in their region of the globe. The annual Critical Issues become the key areas of focus for Partner discussion and Council events throughout the year.

Americas’ Critical Issues

Leveraging the Strength of Strategic Partnerships

Leveraging the Strength of Strategic Partnerships


Areas of Focus:

  • Identifying your unique needs and selecting the ideal partner
  • Harnessing ecosystems and cross-industry collaboration to drive mutual value
  • Co-creating tailored solutions vs. broad offerings, ensuring optimized investments
Supporting Transformative Innovation

Supporting Transformative Innovation


Areas of Focus:

  • Fostering a founder’s mentality and engaging with key stakeholders leading innovation initiatives
  • Structuring teams and processes to support each stage of the innovation journey
  • Creating motivational strategies and incentives across divisions
Implementing Innovation

Implementing Innovation



Areas of Focus:

  • Effectively structuring and executing innovation initiatives
  • Securing middle management buy-in
  • Driving adoption following a successful proof of concept
Innovating with GenAI

Innovating with GenAI



Areas of Focus:

  • Navigating the hype by balancing confidence and caution in the age of GenAI
  • Upskilling and preparing your team for seamless adoption and effective use
  • Optimizing resources and timing to align your GenAI capabilities with business needs
Seamlessly Integrating Startups into Your Innovation Process

Seamlessly Integrating Startups into Your Innovation Process


Areas of Focus:

  • Developing a flexible, adaptive partnership strategy
  • Selecting, validating, and nurturing startup partnerships for long-term success
  • Engaging with startups in a timely, responsive manner
  • Crafting a strategic approach to relationship building

APAC’s & MEASA’s Critical Issues

Leveraging Generative AI for Business Transformation

Leveraging Generative AI for Business Transformation

 
Areas of Focus:

  • Exploring practical AI applications to optimize cost, drive revenue growth, and enhance operational efficiency.
  • Addressing concerns around intellectual property protection, oversharing, and AI implementation risks.
  • Understanding AI’s environmental impact and exploring sustainable solutions.
Unlocking Growth Through Strategic Partnerships

Unlocking Growth Through Strategic Partnerships

 
Areas of Focus:

  • Leveraging collaborations to drive resilience, growth, and operational efficiency.
  • Sharing best practices for partnerships across industries and markets.
  • Navigating challenges in establishing trust and alignment between partners.
Building Resilience Amid Geopolitical and Trade Challenges

Building Resilience Amid Geopolitical and Trade Challenges

Areas of Focus:

  • Examining the impact of geopolitical shifts and trade tensions on APAC business operations.
  • Exploring competitive strategies in response to emerging global players and market dynamics.
  • Identifying opportunities for collaboration and diversification to navigate uncertainty.
Enhancing Cybersecurity and Managing Emerging Threats

Enhancing Cybersecurity and Managing Emerging Threats

 
Areas of Focus:

  • Strengthening cyber hygiene and addressing espionage and cyber threats in the region.
  • Preparing for evolving security risks in an increasingly digital and interconnected world.
  • Building resilience through proactive cybersecurity strategies and threat management.
Adapting Workforce Strategies for Future-Ready Organizations

Adapting Workforce Strategies for Future-Ready Organizations

 
Areas of Focus:

  • Addressing workforce transformation, including hybrid work models and generational shifts.
  • Building trust and reputation amid shareholder activism and public skepticism.
  • Prioritizing critical skills, such as innovation and critical thinking, in talent acquisition.
Fostering Innovation for a Sustainable Future

Fostering Innovation for a Sustainable Future

 
Areas of Focus:

  • Supporting transformative innovation to create future-ready organizations.
  • Exploring trends in commerce media and data use to drive innovation.
  • Aligning innovation strategies with sustainability and ESG priorities.

See upcoming Growth Partner Meetings

Not a Growth Partner?

How To Join

Membership with the Growth Innovation Leadership Council of global visionaries is key to propel your organization into the next realm of this innovative age. Apply to join and a representative from our Membership Services Team will contact you to detail the benefits of the program and provide a behind the scenes tour of our exclusive partners-only portal.

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