Critical Issues
Navigate the future of growth and
innovation with confidence.
innovation with confidence.
2024 Critical Issues
Each year, Growth Partners vote on the most important issues facing their industry, in their region of the globe. The annual Critical Issues become the key areas of focus for Partner discussion and Council events throughout the year.
Americas’ Critical Issues
Innovating for Sustainability
Areas of Focus:
- Aligning with customer demands
- Co-innovating with supply chain and stakeholders
- Changing the perception of sustainability versus the reality
Changing a Risk-Averse Core Culture
Areas of Focus:
- Inspiring the core to embrace the possibilities of investing in the future
- Finding relevant success stories from outside the core to adopt technology or innovation
- Leveraging FOMO: Fear of Missing Out (on Market Opportunity)
Embracing Generative AI-Driven Business Model Disruption
Areas of Focus:
- Leveraging AI-driven technologies to enhance efficiencies
- Integrating Generative AI in customer product offerings
- Understanding AI ethics – bias and intellectual property
Incorporating Innovation-as-a-Process
Areas of Focus:
- Emphasizing the discovery phase of customer needs
- Incentivizing teams to innovate
- Identifying effective leading indicators of innovation success
Using Limited Resources Effectively
Areas of Focus:
- Measuring innovation success
- Prioritizing innovation investment decisions across multiple business units and portfolios
- Aligning innovation strategy with growth objectives
Enabling Disruption via Digital Transformation
Areas of Focus:
- Adopting digital tools to increase efficiency and productivity
- Leveraging digital twins to scale innovation
- Prioritizing investments in rapidly advancing digital technologies
APAC’s & MEASA’s Critical Issues
Embracing AI-Driven Business Model Disruption
Area of Focus:
- Integrating AI in customer product offerings
- Leveraging AI-driven technologies to enhance efficiencies
- Understanding AI ethics – bias and intellectual property
Leveraging the Dynamics and Spread of Ecosystem to Lead Change
Area of Focus:
- Strategic partnership development
- Thought leadership and alignment
- Ecosystem enablement and measurement
Sustainability & Resilience through Digitalization
Area of Focus:
- Digital integration and security
- Resource efficiency and environmental impact
- Risk management and business continuity
Talent Management and Future of Work
Area of Focus:
- Navigating hybrid work models and adapting to changing workplace dynamics
- Fostering a diverse and inclusive workforce
- Upskilling and reskilling employees for emerging technologies and roles
- Managing limited resources effectively
Developing Capabilities to Benefit from New Business Opportunities
Area of Focus:
- Accelerating the timeline from ideation to end state
- Managing the organization’s risk appetite
- Identifying, validating, and prioritizing opportunity models
- Changing a risk-averse core culture
Cyber Resilience and Data Privacy Amidst Escalating Cyber Threats
Areas of Focus:
- Awareness/training/cultural transformation
- Cybersecurity advancements
- Adapting together to regulatory challenges