Critical Issues
Navigate the future of growth and
innovation with confidence.
2022 Critical Issues
Each year, Growth Partners vote on the most important issues facing their industry, in their region of the globe. The annual Critical Issues become the key areas of focus for partner discussion and Council events throughout the year.
Strategic Planning for 2030 and Beyond
Areas of Focus:
- Curating the strategic roadmap
- Pivoting in response to changing external factors
- Aligning the organization for your top competitive priorities
The War for Talent
Areas of Focus:
- Addressing recruitment and retention challenges amidst The Great Resignation
- Evolving compensation and incentives expectations
- Attracting talent aligned with company culture
Integrating New Disruptive Technologies into Your Innovation Portfolio
Areas of Focus:
- Scenario visioning for the evolving future & development of 5 year and 10 year horizon plans
- Developing an early warning system for future technology risk assessment
- Utilizing a new reality based framework to drive innovation via technology convergence
Go-to-Market Strategy
Areas of Focus:
- Validating value perception and reality
- Commercializing the value in an optimal way
- Identifying true value propositions
Translating Consumer Trends into Business Opportunities
Areas of Focus:
- Pivoting products and services to value-based buying
- Understanding the significance of pandemic driven shifts in consumer behavior
- Meeting heightened expectations to achieve improved increase consumer satisfaction
Data Valuation and Monetization
Areas of Focus:
- Leveraging the internal value of data for more effective decision-making
- Embedding the value of data in an overall solution
- Developing a partnership framework for data value extraction
- Quickly anticipating trends and technology shifts using predictive intelligence